Video Games Magazine and Store
Related Articles
Playwire Media, the largest aggregator of gaming and entertainment content online, announced today a global partnership with the world’s largest dynamic in-game advertising network, RapidFire
Playwire Media, the largest aggregator of gaming and entertainment content online, announced today a global partnership with the world’s largest dynamic in-game advertising network, RapidFire.
Prior to the partnership with RapidFire, Playwire Media’s in-game offering was limited to placing pre roll ads before, during and after game play sessions on casual games, mobile games, Steam, and before live streams via the PlayStation 4. This partnership unites the largest dynamic in-game provider with the largest aggregator of gaming content globally to create a scalable platform for reaching gamers during gameplay. “This is a critical piece to our business,” says Playwire Media CEO, Jayson Dubin. “Now that we are capable of serving ads during game play in real time, we are able to deliver advertisers one conduit for all of their in-game marketing needs.”
Instead of interrupting the gamer’s experience, dynamic in-game advertising takes the form of rotating billboards and posters situated throughout a 3D video game environment. With ads being delivered in real-time to some of the biggest titles for Xbox One, PlayStation 4, PC, Steam, and mobile platforms, advertisers are able to target appropriate messaging to a particular game and geographic region.
The number of brands choosing to advertise in-game – whether console, casual, mobile, or PC – has exploded as marketers have become more aware of audience reach and engagement within gaming. AAA gaming titles like NBA 2K15, The Golf Club, and Rollercoaster Tycoon provide advertisers unparalleled access to global gaming audiences during their most engaged leisure activities.
“The global video game industry is growing at staggering rates,” says RapidFire CEO Jordan L. Howard. “Our partnership unites two powerhouses in gaming, and we are thrilled that a global force like Playwire Media can help us achieve the scalability and sales resources necessary to help us keep up with such an evolving industry.”
The GameZone Group, Playwire Media’s gaming vertical, offers a variety of cross platform in-game advertising solutions to their advertising partners. Launched in 2012, GameZone Group’s in-game offering was built on placing ads before, during, and after gameplay sessions. “The RapidFire partnership allows us to offer advertisers one conduit for all of their in-game advertising strategies,” says Dubin. “We now have the ability to fully integrate any brands messaging into every facet of any gaming experience.”
Playwire Media’s enhanced in-game advertising solution is available immediately at a flat cost-per-thousand (CPM) rate across the entire GameZone Group network of games, allowing advertisers to easily plan and budget their advertising expenditures. For more information, visit http://www.PlaywireMedia.com.
About Playwire Media
Playwire Media is the only digital content publishing and monetization solution provider with a built-in advertising exchange. The Playwire platform empowers publishers and content providers to cost-effectively encode, manage and deliver video content experiences through a centralized CMS (Content Management System) and global, multichannel CDN (Content Distribution Network) that is optimized for PCs and mobile devices. Publishers and content providers can transparently monetize digital content through the Playwire Media ad exchange, which guarantees 100% global ad fill and protects intellectual property through Digital Rights Management (DRM). Playwire Media, formerly known as Intergi Entertainment, was founded in 2011 and is privately held. For more information, visit http://www.PlaywireMedia.com and follow @playwiremedia.
About RapidFire
RapidFire is the World’s largest in-game advertising company, founded in the fall of 2011 and is headquartered in Vancouver. The company enables advertisers to target millions of highly engaged consumers playing video games across a wide range of gaming platforms and genres. In addition to offering a dynamic in-game advertising network, RapidFire also leverages its relationships with game developers to offer brands the ability to launch product placement and advergaming campaigns. RapidFire is privately held, and is an active member of IAB Canada and IAB UK.
For more information about RapidFire, please visit: http://www.rapidfire.com
All product and company names herein may be trademarks of their registered owners.
Posted On: Deerfield Beach, Fla November 03, 2014
